Campaign concept · Football gaming
EA SPORTS FC 27 × Burnley.
A self-initiated campaign exploring how one football visual direction can move from key artwork into cover design, physical packaging and launch creative.
One direction. Multiple applications.
The project begins with a recognisable Burnley-led visual identity and carries that direction across digital key art, game-cover treatments and physical campaign applications.
Rather than treating each output as a separate graphic, the project is designed as a connected campaign: the composition can change while the visual language remains recognisable.
Client work
Jute Sports →Football creative · Player content · Campaigns